Why Are Jeep Wranglers So Expensive? Know the Fact

You may tend to enrich your collections with various types of cars and Jeeps. As a result,  you may always surf the market in search of high-featured vehicles.  But do you know Jeep Wranglers are highly expensive off-road vehicles?  They have a reputation for demanding a large amount from buyers. If you prefer high quality over money, then you will surely want to know whether Jeep Wranglers deserve to be so pricey.

Like you, all the off-road and Jeep lovers always think of the same thing. Since you will have to invest a large sum of money in a single Jeep wrangler, you need to be assured that it is going to give you long-term service. But for that, you need to understand the reasons behind their expense and demand.

So, why are Jeep Wranglers so expensive? There are a number of reasons for that. However, mostly because of their popularity and demand in the market. Also, they offer quality manufacturing and excellent service that’s rare in most jeeps nowadays.


Why are Jeep Wranglers So Expensive?

There are some specialties in Jeep Wranglers which help them to stand out from all the Jeep brands. With their exceptional features and demand, it’s not a surprise that  Jeep Wranglers have topped the highest position on the price chart.

With thorough research, I could find the following reasons why Jeep wranglers are so expensive.

High Popularity of Jeep Wranglers

1. High Popularity of Jeep Wranglers

Jeep Wranglers have a huge popularity among Jeep lovers. Their fabulous manufacturing and style can be of the many reasons why they are so popular among adventure lovers.

You can also blame the 1990s movie “Clueless” for this ever-growing popularity. Ever since Alicia Silverstone was seen driving one of these beauties, her fans, especially women, became huge fans of the ride.

Moreover, Jeep Wrangler Manufacturers always manage to come up with elegant models in every Jeep festival and event each year. This is also a great publicity source for jeep.

As you know, the more popular something is, the more pricey it becomes. The same may have happened with the jeep wranglers.

2. Demand V/S Supply

If You know the rules of demand v/s supply, you should have understood the game already. If by any chance the demand is higher than supply, the prices of products automatically get increased.  On the contrary, when the demand is less than supply, buyers intend to pay low prices for products since there are a lot available.

The manufacturer uses this law to confirm its highest revenues.  Though the demand for Jeep Wranglers is too high, they keep the production reserved. As a result, there is an imbalance between supply and demand. As a result, the prices of Jeep Wranglers continue to be high.

However, people are being more attracted to Jeep Wranglers and the demand is growing relentlessly.

3. Rich Heritage of Jeep Wranglers

The history of Jeep Wranglers is directly linked to World War II. During this time, the Willys- Overland Motor Company which was based in Ohio started to produce the Willys MB for the American military. Later on, it took the name “Jeep”. These Jeeps were used to defeat the Axis power during the war.

In that period, the Jeep was not only limited to transporting people & goods. Rather, it had multiple uses. From pulling anti-tank weapons to helping them to be operated more efficiently, these wranglers were more efficient than any other vehicle. Besides, soldiers could also use it as a machine gun mount.

Not to mention its services as an ambulance whenever it was needed. Moreover, when it got stuck, soldiers could easily lift and release it, thanks to its lightweight design.

For the people who ask why are Jeep Wranglers so popular, this historic event is a great answer to them.

This amazing past of Jeep Wranglers has helped to build an image and lift the price effectively.

4. No Direct Competition

In the sector of off-road vehicles, no other brand can compete with Jeep Wranglers. Jeep Wranglers offer a variety of features including high quality, unique features, utilitarian performance, reliability, and sustainable life. It’s like in one package. As a result, when any brand takes to compete with Jeep Wranglers, they just surrender within a short time.

Even General Motors has also failed to dethrone Jeep Wranglers from the off-road sector. In fact, the Vice President of GMC’s Sales Department, Duncan Aldred once told Automotive News that he didn’t think it was worth trying to take on Wranglers. With no direct competitors in the market, they could grasp a great opportunity to demand high prices for their models.

5. Huge Investment in R&D

Each year, FCA(Fiat Chrysler Automobiles), the manufacturer of Jeep Wranglers, spends a huge amount of money on the research and development of Jeep Wranglers. Whenever FCA launches a new model of Jeep Wranglers, its objective remains to make the latest version better than the previous one.

To give the latest model a more constructive physique, engineers improve the old components or add new body parts to it. The software which provides all the features and functions of the Jeep is also updated with the new version. Moreover, the engineers make numerous adjustments between the model years.

Since the manufacturer spends a vast amount on the development of Jeep Wranglers, it tries to balance the costs with the revenues. As a result, the producer fixes a high rate for Jeep Wranglers which makes them pricey over time.

Things That Got Better in JL Wrangler

6. Amazing Features and Unbeatable Capabilities

When you see an eye-catching Jeep you might say, “Wow! Wonderful!” But when it comes to really buying the vehicle, the exterior design might not be the only thing that will attract you. Rather, you will search for high-quality manufacturing and unique features. Jeep Wranglers are the only off-road vehicles that are famous for providing both look and quality.

Features of Jeep Wranglers:

  • Dazzling front and backside differentials.
  • A solid front axle.
  • Optional electronic sway bar disconnects.
  • Dana 44 axles.
  • High ground clearance.
  • Anti-roll and roll mitigation software.
  • Tight turning radius.
  • Integrated roll bars.

So, are jeep wranglers reliable? You can guess the answer considering the features they offer. Due to these high-quality and unique features, Jeep Wranglers always demand the highest price in the market. And honestly, I think that is justified enough.


7. Great Flexibility of Jeep Wranglers

Jeep Wranglers are one of the most flexible rides that offer a smooth driving experience on any kind of terrain. Some of the photographs of World War II show that the Jeeps could easily be operated on any kind of road including thick mud, flooded roads, sandy beaches, and deep snow.

In today’s era, Jeep Wranglers have been modified with lots of amazing features. As a result, they have become more flexible for off-road journeys. You can even remove the top, doors, and windshield of your Jeep if you want. Moreover, they reduce the risk of accidents using the anti-drop system.

Due to Jeep Wrangler’s extraordinary flexibility, Jeep lovers never refuse to pay a high amount. This can be another possible reason behind their being so expensive.


I Want to Ensure My Jeep Wranglers- Are They Expensive to Insure?

As you know by now, Jeep Wranglers are so expensive, you would surely want to avoid the risk of losing your Jeep.  The best way to reduce this risk is to ensure your ride from a trusted insurance company.

But when you go for ensuring your Jeep, a question may arise in your mind whether Jeep Wranglers are expensive to insure like they are while purchasing.

You will be happy to know that a Jeep Wrangler is not so expensive to insure. Rather, it is in the fifth position on Insure.com’s list.  Insure.com has listed the cars which are less expensive to insure based on the average premiums across the large insurance company. Shocking, right?

A senior analyst of insure.com has explained why they have listed Jeep Wranglers at the fifth position of this chart. The analyst named  Jennifer Shelton has cited some reasons to justify her survey.

  • The base model of Jeep Wranglers is less expensive.
  • The manufacturer of this Jeep has brought about a dramatic improvement in its body parts.
  • Jeep Wranglers can prevent roll accidents more efficiently.
  • This type of Jeep is found more secure among off-road vehicles.
  • The repair cost of Jeep Wranglers is not so high because all the parts are built to last.
  • Jeep Wrangler is listed on the Insurance Institute for Highway Safety as the vehicle to have the lowest overall losses from a collision.

Hence, insurance companies find a number of good reasons to declare jeep wranglers as less risky. As a result, they can keep the insurance rate small.


Why Are Used Jeep Wranglers So Expensive?

We all have a somewhat negative attitude towards any used product. But when it comes to Jeep Wranglers, buyers get ready to pay a good amount for that, even if it is used. What is the main reason behind that? Why are used Jeep Wranglers so expensive? Many of you ask the question very often.

To know why used Jeep Wranglers are so expensive, have a glance at the part given below.

1. Historical Importance

As I mentioned earlier, Jeep Wranglers are deeply linked with the history of America. They are an integral part of Americans’ existence. The tradition, bravery, and adventure of America remain alive with Jeep Wranglers.

This is why most Americans try to preserve the age-old tradition of Jeep Wranglers and tend to buy old used versions of them. This high demand lifts the price level of the used Jeep Wranglers extensively. Hence, this results in making the old models expensive in the used car market.

2. Cult-Like Following

It’s an amazing thing about Jeep Wranglers that they have a cult-like following. This huge fan base has helped this Jeep brand to stay alive for a long time and increased the attraction towards the ride.

Whether a Jeep wrangler is old or new, you will always find people that are willing to buy any model just to have a Jeep wrangler is his/her collection. As a result, these jeeps never face a problem when it comes to being used.

The growing demands are likely to increase the jeep wrangler’s price.

3. Residual Value

This is the most justified reason for the expense of used Jeep Wranglers. No other vehicle has the ability to keep its residual value intact like the Jeep Wrangler.  The manufacturer of Jeep Wranglers has made their Jeeps in a way that allows them to last well even after the odometer shows a six-digit number in it.

Because of their strong physique, Jeep Wranglers depreciate very slowly. Consequently, their residual value of them stays higher. In 2018, They even received a residual value award from Automotive Lease Guide (ALG).

This exceptional holding of residual value is another reason for the used version of Jeep Wranglers being pricey in the market.

4. Desire to Be a Part of the Glorious Past

As you know by now the Jeep Wrangler is not only a people & goods-bearing vehicle. It’s something more than that. The history of America says, “Jeep Wrangler is a witness of American bravery and adventure.”

As a result, many of the young generations wish to connect that glorious past with the present world. To do so, they prefer to buy old Jeep Wranglers which have been used for so many years. This desire to be a part of the past increases the demand for used Jeep Wranglers notably. And thus contributes to the prices of those Jeeps.

Before you get into the market, you must justify the high price of used Jeep Wranglers. And these are the top contributors to the high demand as well as the price of used Jeep Wranglers.


Is Buying a Used Jeep Wrangler Efficient?- Solid Reasoning

A question may often arise in your mind “Is buying a used Jeep Wrangler efficient?”

This actually happens because we have an age-old concept that buying a used Jeep is nothing but a waste of money. But this is a proven misconception when it comes to an exclusive Jeep Wrangler. Used Jeep Wranglers hold several opportunities for the buyers which might make you feel that buying an old one might be the best idea.

However, there are some points that you need to consider to know if buying used old models are really that efficient.

Less Expensive Modification:

Used Jeep Wranglers are very often modified by their owners in order to get the best performance during off-road journeys. So, if you are lucky, you might get a perfectly modified Jeep when you go to buy a used Jeep Wrangler. And you will not need to make any crucial changes to your hard-earned Jeep.

So, if you want to own a great off-road vehicle, search for one that has been perfectly modified by its previous owner. This is how you will be able to save thousands of dollars without compromising the quality.

Saving Money:

Jeep Wranglers have a lineup of amazing Jeeps. But one thing that you don’t know is that the manufacturer of Jeep Wranglers is making limited additions in the new models over the last few years. That literally means that you are just getting a less modified Jeep at a high cost when you are buying a new model.

So, it’s prudent enough to buy an old version of the Jeep Wrangler at a more affordable cost. And then modify it accordingly to get better performance. It’s a great plan to save extra bucks.

Hold Residual Value:

As I mentioned earlier, the Jeep Wranglers can hold their residual value amazingly and for a longer time than any other vehicle. This is because they charge less depreciation each year. Jeep Wranglers have also owned the title of the top models for best resale value.

You may ask how you can be benefited from that. As you know depreciation means the distribution of the cost of assets over the useful year. If the depreciation is less, the residual value must be higher. It also indicates that the asset has been used for a short time of the total useful life.

So, if you buy a used Jeep with high residual value, you will enjoy a large useful life of it. In one word, it will last long and that’s never less important than a new Jeep Wrangler.

Free from Worries:

Jeep wranglers are extremely reliable and a used one will allow you to have a safe off-road journey.

That’s because you don’t usually have a good idea about the functions of a newer model. But when it comes to a used version, you know what you are getting yourself into, and the Jeep is also proven to give excellent service.

So, this is a very good reason why a used Jeep Wrangler is preferable. In this case, the previous owner is the witness to its high-quality and extraordinary features. You may even request to go for a ride over that.

Hence, you are free from any kind of servicing worries.


Final Thoughts

You might have had a good answer to the question:  why are Jeep Wranglers so expensive? Besides, you have got some additional information related to buying Jeep Wranglers.

The purpose of the article was to give you a better direction on facts about jeep wranglers so that you can get the best from the investment you are doing.

No matter whichever model you buy, make sure you are spending your money on something good and it’s totally worth it.

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